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Logo for JABstract Web Design with the tagline "clear thinking made visual" in gold and white text on a transparent background—perfect for your Website or SEO needs in Winter Haven.
  • Home
  • About Us
    • Testimonials
    • FAQ
  • Website Services
    • Website Design
    • Website Redesign
    • Website Hosting
    • Website SEO
    • Google Ad Campaign
    • Local SEO
    • blogging services
  • Contact Us
  • Start Here
  • Home
  • About Us
    • Testimonials
    • FAQ
  • Website Services
    • Website Design
    • Website Redesign
    • Website Hosting
    • Website SEO
    • Google Ad Campaign
    • Local SEO
    • blogging services
  • Contact Us
  • Start Here

Ads Account Onboarding and Setup Intake

Complete this form to provide everything needed to set up and optimize your advertising accounts across all selected platforms.

Step 1 of 3

33%
This field is for validation purposes and should be left unchanged.

Business Information

Provide the core details about the business being advertised.
Primary Contact Name(Required)
Select the category that best describes this business.
Business Physical Address(Required)
Used for local targeting setup, LSA verification, and geo configuration.
List every city, county, or zip code you want ads to show in. Include a radius if relevant.

Platform Selection

Select all advertising platforms you want activated. Only the relevant setup sections will appear below based on your selections.
Which advertising platforms are you activating?(Required)
Check all that apply. Each platform will unlock its own dedicated setup section below.

Google Ads Setup

Provide your Google Ads account details, campaign preferences, targeting, and tracking information.
Do you have an existing Google Ads account?
Found in the top-right corner of your Google Ads dashboard next to your account name. Format: XXX-XXX-XXXX.
Campaign Types Needed
Select all Google Ads campaign types to build and manage.
Total monthly ad spend for Google only. This is ad spend, not management fees.
List all target cities, counties, zip codes, or regions. Separate by comma or line break.
List your highest-priority search terms. We will expand these into a full keyword strategy.
List terms, phrases, or competitor names you do NOT want your ads triggering for. This protects your budget.
Conversion Actions to Track
Select all conversion events that represent a valuable action for this business.
Where should ad traffic be directed? Provide the full URL including https://
Is Google Tag Manager (GTM) already installed on the website?
GTM is used to deploy Google Ads tags, remarketing pixels, and conversion tracking without editing site code.
Is Google Analytics 4 (GA4) already configured?
Found in GA4 under Admin > Data Streams > Web Stream Details.
The number currently on the website. Used to configure Google Ads call assets and call tracking.
Do you have existing customer lists or remarketing audiences available?
Customer lists and past visitor audiences can be used for RLSA and display remarketing.

Local Service Ads (Google Guaranteed / Screened)

Local Service Ads require background checks and license verification through Google. Provide the details below to begin the verification process.
Google uses this category to determine your badge type and verification requirements.
Required for Google background check and LSA verification. Include state and license type if applicable.
Google requires proof of liability insurance for most LSA categories.
List specific cities or ZIP codes where you want LSA leads from. Be as specific as possible.
LSA billing is per verified lead. This sets your weekly spend cap.
LSA uses your hours to determine when to show ads and route inbound calls.
Google collects this during the business verification process.
Enable message leads through LSA (in addition to phone calls)?
LSA can route text-based message leads alongside phone calls.

Microsoft / Bing Ads Setup

Microsoft Advertising reaches users on Bing, Yahoo, DuckDuckGo, and partner sites - often at a lower cost-per-click than Google.
Do you have an existing Microsoft Advertising account?
Found in Microsoft Advertising under Account > Settings.
Monthly ad spend for Microsoft / Bing only.
Import campaigns from existing Google Ads?
Microsoft Ads allows direct import of Google Ads campaigns. This saves significant setup time and keeps both platforms aligned.
Is the Microsoft Universal Event Tag (UET) installed on the website?
The UET tag is required for conversion tracking and remarketing audiences on Microsoft Ads.

Meta Ads Setup (Facebook and Instagram)

Meta Ads require access to your Business Portfolio, Facebook Page, and Pixel. Provide existing details below or we will guide you through the setup process.
Do you have an existing Meta Business Portfolio?
Previously called Facebook Business Manager. Access it at business.facebook.com.
Found in Meta Business Settings > Business Info at the top of the page.
Meta Ads require an active, published Facebook Business Page.
If you want ads to show on Instagram placements, provide the business profile URL. Optional but strongly recommended.
Do you have a Meta Pixel already installed on the website?
Found in Meta Events Manager. We will connect this to the managed ad account.
Total monthly ad spend for Meta (Facebook and Instagram combined).
Meta minimum is 13. Most businesses should set this to 18 or higher.
Enter 65 to represent 65 and older.
List all target locations for Meta. Can differ from Google targeting if needed.
Describe your ideal customer in as much detail as possible. We use this to build interest and behavior-based audiences.
Available Custom Audiences
Select all types of custom audience data you can provide. These are used to build lookalike audiences and retargeting campaigns.
Ad Format Priorities - Meta
Select all ad formats to be used.
Are creative assets (images and videos) ready for Meta Ads?
Is Conversions API (CAPI) setup needed?
CAPI sends conversion data server-side, significantly improving tracking accuracy when browser cookies are blocked.
Is a Meta Product Catalog or Shops integration needed?
Required for Dynamic Product Ads, Collection ads, and catalog-based retargeting.

TikTok Ads Setup

TikTok Ads Manager is a separate platform requiring its own account and business verification. Provide your details below.
Do you have an existing TikTok Ads Manager account?
Found in TikTok Ads Manager under Account Settings > Account Info.
Your TikTok organic business profile. Required for Spark Ads (boosting organic content as paid ads).
TikTok requires a minimum of $50/day per ad group. Please budget accordingly.
Target Age Groups - TikTok
TikTok audiences skew younger. Select all relevant age brackets for this campaign.
Are TikTok video creatives ready to upload?
TikTok ads perform best with vertical video (9:16 ratio), 15-60 seconds, with captions and a strong hook in the first 3 seconds.
Is the TikTok Pixel installed on the website?
Interested in TikTok Spark Ads (boosting existing organic TikTok content as paid ads)?
Spark Ads allow you to amplify organic TikTok posts with paid budget. Requires an active TikTok business profile with published content.

Creative Assets and Brand Identity

Provide brand and creative details used across all activated platforms.
Are logo files available in a high-quality format?
We need vector (.AI, .EPS, .SVG) or high-resolution PNG with transparent background for ad creation.
Hex codes are used to maintain brand consistency across all ad creative and landing pages.
Describe how the business should sound in ad copy. Include slogans, taglines, key differentiators, and anything to avoid.
Do you have existing ad creative (images or video) to provide?
Is copywriting and ad copy creation needed?
Is professional photography or video footage available?

Tracking, Analytics, and Integrations

Provide existing tracking IDs and integration details. Leave blank for anything not yet configured - we will set those up.
Found in your GTM account dashboard. Format: GTM-XXXXXXX.
Found in GA4 under Admin > Data Streams > Web Stream Details.
We configure ad platform integrations and webhook connections based on your CRM.
The number currently displayed on the website. Used to configure call assets and tracking across all platforms.

Budget and Billing

Confirm total ad spend budgets and billing responsibility across all selected platforms.
Combined ad spend across all selected platforms. This is ad spend only and does not include agency management fees.
Who is responsible for paying ad platforms directly?
This determines how billing is structured and how monthly ad spend is reconciled.
Used for invoices, payment confirmations, and billing-related communications.

Additional Information

The more context you provide here, the stronger your campaigns will be from day one.
List your top 3 to 5 direct competitors. Used for auction insights, keyword gap analysis, and audience targeting.
Any insights from previous campaigns help us build on what is already proven to work.
Help us avoid repeating mistakes or spending on strategies that have not delivered results.
Include anything that does not fit the questions above. No detail is too small.

Complete this form to provide everything needed to set up and optimize your advertising accounts across all selected platforms.

Step 1 of 3

33%
This field is for validation purposes and should be left unchanged.

Business Information

Provide the core details about the business being advertised.
Primary Contact Name(Required)
Select the category that best describes this business.
Business Physical Address(Required)
Used for local targeting setup, LSA verification, and geo configuration.
List every city, county, or zip code you want ads to show in. Include a radius if relevant.

Platform Selection

Select all advertising platforms you want activated. Only the relevant setup sections will appear below based on your selections.
Which advertising platforms are you activating?(Required)
Check all that apply. Each platform will unlock its own dedicated setup section below.

Google Ads Setup

Provide your Google Ads account details, campaign preferences, targeting, and tracking information.
Do you have an existing Google Ads account?
Found in the top-right corner of your Google Ads dashboard next to your account name. Format: XXX-XXX-XXXX.
Campaign Types Needed
Select all Google Ads campaign types to build and manage.
Total monthly ad spend for Google only. This is ad spend, not management fees.
List all target cities, counties, zip codes, or regions. Separate by comma or line break.
List your highest-priority search terms. We will expand these into a full keyword strategy.
List terms, phrases, or competitor names you do NOT want your ads triggering for. This protects your budget.
Conversion Actions to Track
Select all conversion events that represent a valuable action for this business.
Where should ad traffic be directed? Provide the full URL including https://
Is Google Tag Manager (GTM) already installed on the website?
GTM is used to deploy Google Ads tags, remarketing pixels, and conversion tracking without editing site code.
Is Google Analytics 4 (GA4) already configured?
Found in GA4 under Admin > Data Streams > Web Stream Details.
The number currently on the website. Used to configure Google Ads call assets and call tracking.
Do you have existing customer lists or remarketing audiences available?
Customer lists and past visitor audiences can be used for RLSA and display remarketing.

Local Service Ads (Google Guaranteed / Screened)

Local Service Ads require background checks and license verification through Google. Provide the details below to begin the verification process.
Google uses this category to determine your badge type and verification requirements.
Required for Google background check and LSA verification. Include state and license type if applicable.
Google requires proof of liability insurance for most LSA categories.
List specific cities or ZIP codes where you want LSA leads from. Be as specific as possible.
LSA billing is per verified lead. This sets your weekly spend cap.
LSA uses your hours to determine when to show ads and route inbound calls.
Google collects this during the business verification process.
Enable message leads through LSA (in addition to phone calls)?
LSA can route text-based message leads alongside phone calls.

Microsoft / Bing Ads Setup

Microsoft Advertising reaches users on Bing, Yahoo, DuckDuckGo, and partner sites - often at a lower cost-per-click than Google.
Do you have an existing Microsoft Advertising account?
Found in Microsoft Advertising under Account > Settings.
Monthly ad spend for Microsoft / Bing only.
Import campaigns from existing Google Ads?
Microsoft Ads allows direct import of Google Ads campaigns. This saves significant setup time and keeps both platforms aligned.
Is the Microsoft Universal Event Tag (UET) installed on the website?
The UET tag is required for conversion tracking and remarketing audiences on Microsoft Ads.

Meta Ads Setup (Facebook and Instagram)

Meta Ads require access to your Business Portfolio, Facebook Page, and Pixel. Provide existing details below or we will guide you through the setup process.
Do you have an existing Meta Business Portfolio?
Previously called Facebook Business Manager. Access it at business.facebook.com.
Found in Meta Business Settings > Business Info at the top of the page.
Meta Ads require an active, published Facebook Business Page.
If you want ads to show on Instagram placements, provide the business profile URL. Optional but strongly recommended.
Do you have a Meta Pixel already installed on the website?
Found in Meta Events Manager. We will connect this to the managed ad account.
Total monthly ad spend for Meta (Facebook and Instagram combined).
Meta minimum is 13. Most businesses should set this to 18 or higher.
Enter 65 to represent 65 and older.
List all target locations for Meta. Can differ from Google targeting if needed.
Describe your ideal customer in as much detail as possible. We use this to build interest and behavior-based audiences.
Available Custom Audiences
Select all types of custom audience data you can provide. These are used to build lookalike audiences and retargeting campaigns.
Ad Format Priorities - Meta
Select all ad formats to be used.
Are creative assets (images and videos) ready for Meta Ads?
Is Conversions API (CAPI) setup needed?
CAPI sends conversion data server-side, significantly improving tracking accuracy when browser cookies are blocked.
Is a Meta Product Catalog or Shops integration needed?
Required for Dynamic Product Ads, Collection ads, and catalog-based retargeting.

TikTok Ads Setup

TikTok Ads Manager is a separate platform requiring its own account and business verification. Provide your details below.
Do you have an existing TikTok Ads Manager account?
Found in TikTok Ads Manager under Account Settings > Account Info.
Your TikTok organic business profile. Required for Spark Ads (boosting organic content as paid ads).
TikTok requires a minimum of $50/day per ad group. Please budget accordingly.
Target Age Groups - TikTok
TikTok audiences skew younger. Select all relevant age brackets for this campaign.
Are TikTok video creatives ready to upload?
TikTok ads perform best with vertical video (9:16 ratio), 15-60 seconds, with captions and a strong hook in the first 3 seconds.
Is the TikTok Pixel installed on the website?
Interested in TikTok Spark Ads (boosting existing organic TikTok content as paid ads)?
Spark Ads allow you to amplify organic TikTok posts with paid budget. Requires an active TikTok business profile with published content.

Creative Assets and Brand Identity

Provide brand and creative details used across all activated platforms.
Are logo files available in a high-quality format?
We need vector (.AI, .EPS, .SVG) or high-resolution PNG with transparent background for ad creation.
Hex codes are used to maintain brand consistency across all ad creative and landing pages.
Describe how the business should sound in ad copy. Include slogans, taglines, key differentiators, and anything to avoid.
Do you have existing ad creative (images or video) to provide?
Is copywriting and ad copy creation needed?
Is professional photography or video footage available?

Tracking, Analytics, and Integrations

Provide existing tracking IDs and integration details. Leave blank for anything not yet configured - we will set those up.
Found in your GTM account dashboard. Format: GTM-XXXXXXX.
Found in GA4 under Admin > Data Streams > Web Stream Details.
We configure ad platform integrations and webhook connections based on your CRM.
The number currently displayed on the website. Used to configure call assets and tracking across all platforms.

Budget and Billing

Confirm total ad spend budgets and billing responsibility across all selected platforms.
Combined ad spend across all selected platforms. This is ad spend only and does not include agency management fees.
Who is responsible for paying ad platforms directly?
This determines how billing is structured and how monthly ad spend is reconciled.
Used for invoices, payment confirmations, and billing-related communications.

Additional Information

The more context you provide here, the stronger your campaigns will be from day one.
List your top 3 to 5 direct competitors. Used for auction insights, keyword gap analysis, and audience targeting.
Any insights from previous campaigns help us build on what is already proven to work.
Help us avoid repeating mistakes or spending on strategies that have not delivered results.
Include anything that does not fit the questions above. No detail is too small.

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Logo for JABstract Web Design, a Lakeland and Winter Haven, FL website marketing company specializing in SEO, website design, PPC, and workflow automation; features the tagline "clear thinking made visual" in yellow, silver, and white on a transparent background.

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